E.R. Becker Marketing & Consulting, LLC
Looking at the Big Picture
E.R. Becker Marketing & Consulting, LLC is a consultancy that helps companies look at the sales and marketing big picture to make sure they’re taking advantage of the right online and offline channels to reach their audiences and that they’re integrating their efforts for efficiency and productivity. The most important part of our process is that we connect the dots between sales, marketing and overall business objectives to assure bottom line results. It’s an investment rather than cost-based approach. We work directly with small-to-mid-sized and venture/equity-funded companies under pressure to demonstrate results. We also work with sales and marketing agencies on behalf of their clients.
How are we different from other consultants? Our process goes far beyond sales and marketing tactics. We examine all stakeholder groups — business partnerships, vendors, buyers, influencers – for practical and often-overlooked opportunities to drive sales. We also dive into pricing structure, the technology stack, org charts, subscriber churn — any structural area that can either enable revenue building or impede it. In addition, we determine meaningful KPIs that can reveal revenue success or failure.
Our approach is ever more important today. In a recent trend, many companies are insourcing marketing as a “cost saving” measure that they also believe will give them greater control over pipeline development and lead gen. What we’ve seen is that this kind of move is in reality a throwing up of hands in a technology environment full of new and shiny objects and specialists to implement them.
E.R. Becker Marketing & Consulting and its leader, Ellie Becker, bring a highly experienced outside idea to the table to assess your program and put you in the right direction toward success.
About Ellie Becker
Ellie Becker is a highly experienced marketing communications professional with a public relations background who has embraced personal innovation for more than three decades to evolve her practice from the days of the Underwood typewriter to today’s digital communications world. As founder and president of E.R. Becker Marketing & Consulting, LLC, she focuses on creating foundational marketing strategies and programs designed to create bottom line results for B2B and B2C companies that are innovating products/services in their industries. E.R. Becker Marketing & Consulting achieves results using its proprietary process and its seamless relationships with other marketing/sales/advertising professionals.
Ellie Becker has enjoyed a successful career in marketing and public relations strategy and implementation for more than three decades. In 1990, Becker founded E.R. Becker Company, Inc., a marketing and PR consultancy.
From 1997 to 2010, E.R. Becker Company became a managing partner in Team PR, a collaborative agency that offered senior level marketing and public relations services to entrepreneurial and growth firms, venture-funded companies, nonprofits, and the clients of advertising/marketing agencies in need of their specialized expertise. Team PR created significant visibility for companies and organizations in a variety of industries including healthcare, medical products, elder care, technology, financial services, legal, real estate, manufacturing, nonprofit.
Since 2004 – with the arrival of the Internet – Becker used her knowledge to evolve her practice to help clients respond to and benefit from the revolutionary changes in marketing, PR and brand development enabled by digital technology — a powerful tool for direct interaction with audiences, including online and offline communities. In 2010 she became an early HubSpot partner and has worked with most of the top digital marketing platforms.
Early in her career, Becker worked with John R. Walsh Public Relations, Inc., a small New York agency that handled national campaigns for a roster of Fortune 500 and global clients. These included Colgate Palmolive Company, Buckingham Industries, Baron Philippe de Rothschild, Inc., Fieldcrest, and many others. She also scripted syndicated radio programs featuring famous chef and food author, James Beard, television personality Arlene Frances, and nutrition guru, Adelle Davis.
Becker has been a guest lecturer at Columbia University Graduate School of Business on Communications for Non-profit Development, University of Connecticut at Stamford & Southwestern Connecticut State University. Over the years, she has spoken and contributed on numerous marketing topics to consumer and business media as well as to trade journals for various industries – on- and offline. For Internet PR Guide, a marketing channel Web site of the early and influential Internet.com technology portal, she wrote articles and co-authored a monthly column.
Becker has served on the boards of directors and as president of several professional organizations.
